Four things to consider before purchasing a trade show display booth:
The size of trade show displays will depend on the space reserved at the event. If you reserve a double-wide area, then make sure the exhibit will cover the entire space. If the space you reserve is small, then make sure the display will not overwhelm the area and bleed into your neighbor’s booth. Another aspect to consider for size is who will be carrying it, setting it up and tearing it down. Will it be portable enough to fit in cars, trucks and airplanes or will you have to pay for oversized baggage.
The versatility of any trade show displays is also a main consideration. Can you mount pictures, products or literature easily and can they easily be exchanged? Trade show displays have different functionalities and it’s important that the one you choose will accommodate all your needs.
Many trade show displays look great once set-up, but how easy is it set up? How long does it take to set-up? Are tools needed? How many people are necessary to set it up? If your company only can afford to have one person man the booth at a trade show, make sure that the trade show display can be carried, set-up and torn down by one person. A pop-up display booth is a company’s best bet if the only have one person at the trade show.
Finally, do you really need to buy a trade show display? Yes, you do. Coming to a trade show with only a 6 foot table and literature will guarantee you’ll have no foot traffic and will not pick up new clients. Trade show displays add to the professionalism of your space. They can be utilized as one big advertisement for your particular service or product.