Archive for November, 2010

November 18, 2010: 4:10 pm: CraigHome & Garden

If you’re planning to build a swimming pool in Houston, you may feel overwhelmed by the many different Houston pool companies available to do the actual work. If you’ve never hired a contractor, you probably don’t know where to start. Just remember that it’s just like hiring any other service provider for your family. You want someone with a proven track record who isn’t going to overcharge or scam you.

A good place to start is by looking at online reviews of builders. Check out sites like the BBB and any local consumer sites that rate contractors. You can also ask around to see if anyone you know recently installed a pool to see what their experience was like. They may give you glowing recommendations or caution you to avoid certain companies.

Narrow the list down to three or so companies and ask them for estimates. This process will allow you to meet with the builders and maybe even visit their showrooms. You’ll be able to assess their knowledge and experience. Ask for references from previous customers and be sure to contact those references with specific questions. You can even ask for proof of their contracting licenses and insurance during this stage.

With all that research in mind, it’s time to sit down with the actual estimates and find a builder who balances experience, knowledge, and good reviews with a reasonable price. That will be the right company for your pool project.

November 12, 2010: 4:10 pm: CraigEntertainment

The line between fandom and fanaticism is rather thin. It’s one thing to put on some face paint and cheer on your favorite football team. It’s quite another to invest in expensive Mascot Costumes for yourself and your best buds to wear to every home game of the season. However, even the latter might fall on the “fan” side of the line, depending on how much of the wearer’s life is affected by their love of the team.

Fans tend to support and follow teams, athletes, actors, musicians, and other celebrities either from loyalty, appreciation of talent, or a sense of connection with the individual. There are plenty of horror stories of those who take things too far, from John Lennon’s killer to David Letterman’s stalker. There are also countless unreported incidents where a fanatic becomes so obsessed with connecting with the object of their obsession that they cease to be an individual and become, instead, a sad copy of their idol.

Luckily, even the most enthusiastic of football fans are simply sports fans . They may invest heavily in costumes, jerseys, season tickets, and tailgate party supplies, but their interest lasts only as long as a season, and rarely interferes with their ability to conduct their regular day-to-day lives.

November 4, 2010: 4:10 pm: CraigBusiness

To the uninitiated, eBay is just a big online shopping site. Experienced users know better. Sure it’s a great place for people to sell off unwanted clothes, art, jewelry and antiques from their desk. However, if you want to earn a living from the auction site you need to understand it’s much more complicated. You’ll need to set up an actual eBay store and then customize it if you have any hope of standing out amongst the throng of sellers.

Most people understand that an item that is for sale on eBay is known as a listing. This consists of all the details of the item and it’s auction as well as images. If you set up an online store you are able to put all their listings in one place. This way when a buyer finds your listing for a coffee mug they will be brought through to your store to see the full line of mugs and coffee-themed items you sell. This is a form of cross promotion that can result in additional sales for you.

Even better, if there are many customizable ebay store designs that will let you put your own stamp on your shop. Not only can you choose different color schemes and design options, you can customize logos, buttons, and add pages about you, your store policies, and even post a newsletter. All these things will give you the opportunity to create a memorable brand in the eyes of buyers — and that’s the most important step in ensuring repeat visits and, with any luck, repeat sales.