In the past 4 to 5 years, online reputation management companies have evolved and grown in response to the ever increasing social media, which gives voice to the individual consumer and Internet users. This fast, emerging field of corporate reputation management services has grown because of the need of corporations to do damage control due to online negative attacks, reviews, or comments. These negative remarks can destroy not only the reputation of a business, but can hurt their bottom line, sales.
Online reputation management companies will attempt to influence search results by various methods, like taking advantage of the algorithms that search engines use to rank sites. They will create posts that feature a company in a positive light with reviews, comments, blogs and articles that use specific key phrases or keywords that will ultimately push down the un-deserved negative posts; or if the negativity is warranted, then these online reputation management marketing techniques will also help show what positive, corrective actions are being taken to resolve the issue at hand. Either way, the reputation of a business is kept intact and kept in the forefront.
Companies will find that it’s almost impossible to get negative pages on the Internet taken down, but with constant vigilance, these online reputation management organizations will earn their keep with strategic placing of enough positive, honest references and posts that will eventually push those negative pages off the first result page, even 2 to 3 pages back. This alone is worth the fee charged by these companies and is well worth adding these online reputation management companies into the sales and advertising budget.
If your company is still not sure about reputation management, do a name search of your company right now, see what turns up first. If it’s positive, great! But, if it’s negative, it’s now a good time to invest in one of these online reputation management companies services.