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Humayun’s Tomb is by far one of the most visited places in Delhi. Best hotels are not to far away from this beautiful sight. This tomb is actually a complex of many buildings that the Mughal Emperor Humayun built for his wife the lovely Hamida Banu Begum in 1562 CE. It was designed by a Persian architect Mirak Mirza Ghiyath. It was the first tomb built on the Indian subcontinent and is near the Dina-panah citadel many know as Purana Qila. This was a structure of a few firsts. It was the first building to use red sandstone in such large amounts. It was also a start of having burials in gardens for this area. It is seen as a true change from the more modest mousoleum of previous Emperors.

The building includes the main tomb with the Emperor Humayun and his wife and also Dara Shikoh. Dara is the son of a Emperor Shah Jahan a later Emperor. There is also many other Emperor’s and notables such as Emperoer Jahandar Shah, Farrukhsiyar, Rafi Ul-Darjat, Rafi Ud-Daulat and Alamgir II. The site was built  on the banks of the Yamuna River because it is closer to the Nizamuddin Dargah, the mausoleum created for the Sufi Saint of Delhi. The Sufi Saint was admired by rulers of Delhi whose homes area built just north east of the tomb. One story told about the Mughal Emperor Bahadur Shah Zafar is that he hide in the tomb during the Indian Rebellion of 1857 with three princes but was captured by Captian Hodson and then exiled to Rangoon.

The building has such a blend of simple arch ways and ornated detail. It seems so soft with the red sandstone giving a more pink tranquility. It is almost feminine in nature and reminds me of resting the a mothers comforting arms. It is no wonder the appeal it’s dynastic memorial for so many generations of the Mughal royal family and nobility. It is the top of many “must see” lists when visiting Delhi.

Intention, ideology and insight are the three elements that are crucial for brand strategy. These are key elements that Next Day Blinds focus on every day.  Insight involves knowing what your customers need and want, and the ability to predict the trends.  By understanding the motivations of the consumer a company will have a leg up on the competition.  There are many options, many choices for consumers theses days, from retail stores to shopping on the Internet, and companies are doing more now than ever before in finding ways to meet customer demands, and retain their business.

Many companies, such as Next Day Blinds, hold brain storming meetings to facilitate new ideas and to ensure that their brands will remain the recognized brands, that their target audience is well defined.  Without these meetings they would find it necessary to simply guess what it is the people want.  The ideology core, is the purpose of the company.  This involves reviewing the values of operation and what the long term goals are, the future of certain products, and the future of the growth of the company.

This involves not only new product development, but customer service as well.  At www.NextDayBlinds.com, issues should they occur are handled efficiently and often result in even more of a customer loyalty.  These are all opportunities to guarantee that continued loyalty.  The ideology of a company affects directly the strategies a company employs.  If the ideology is not reflected, this will create a disconnect and a conflict, when the brands do not deliver what they are intended to deliver.

The purpose and the values of a company are reflected in the ways in which their products really perform.  If a cell phone company advertises a great new phone, but the phone has continued problems, breaks down frequently, the company will be seen as not sticking to their promises, and customers will begin to go elsewhere.  When the insights of a company are on target and the ideology is thoroughly recognized a company can then begin to really pay attention, to their intentions.  This involves tremendous focus on the goals, on what is relevant and what is meaningful.  These components in a world that is driven by choices, and consumers evaluating those choices, a company will not lose out to the competition.