Today, BusinessWeek brought to our attention the devaluation of The New York Times Company. Just last year, the paper and its respected firm were worth double what stock prices show today. It isn’t just the respected New York Times that suffers. All newspaper stocks have not been favorably valued for quite some time. According to the article, the attributed culprit is a decrease in advertising revenue. During the dot com boom, traditional media companies were hit hard. Today, the Times has transitioned itself into the Internet era by establishing its online presence and garnering substantial website traffic. Adapting to the current technology has been a step in the right direction, but media companies throughout the industry are still struggling. It will be interesting to see how the Times Co. will adjust to this stressed economy and bring back the value associated with its revered reputation.