At the dawn of major sporting events, the events were about just that – major sports teams. In today’s commercialized world, however, sporting events more than a competition between the team playing on the field or court; there is another competition raging all throughout the event. This competition is worth more than just a win or a loss, its about billions of dollars. Corporations use sporting events as platforms to bombard spectators with all sorts of advertising messages. From the names of stadiums to the athlete’s uniform. Even in tennis and golf, sports perceived as pristine and pure allow millions of dollars of advertising. Just walking around Rod Laver stadium during the Australian Open you will notice logos upon logos of corporations “bringing you the…….whatever.”
