If the Holiday shopping rush isn’t enough to jump start your online sales, here are five tips to get it going.

1.   Don’t make people register to make a purchase. Shoppers know they have to provide their contact information anyway, so why make them fill out a separate form?

2.   Reassure shoppers about security and privacy. Have a security/privacy policy on your site, ensure checkout pages are secure and make security icons very visible

3.   Make the “Add to Cart” button large and obvious. The same goes for other important buttons such as “Checkout” and “Complete Purchase.”

4.   Have as few checkout steps as possible. The fewer steps, the easier it is for shoppers to complete a purchase.

5.   Give shoppers a reason to buy from you. Make special offers (such as free shipping) very visible, especially on shopping cart and checkout pages.

To read more about these tips, click here.