Commze

Entertainment events receive plenty of attention throughout the holiday season; everything from fine arts to sports to concerts.  People need a way to ease all the drama associated with extended family gatherings, so they turn to live entertainment events.  Concert tickets for winter events such as the Nutcracker and A Christmas Carol are in high demand year in and year out.  Football tickets are always a permanent fixture in and around the holiday season, with the all the college bowl games and the mother of them all, the Super Bowl.

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If the Holiday shopping rush isn’t enough to jump start your online sales, here are five tips to get it going.

1.   Don’t make people register to make a purchase. Shoppers know they have to provide their contact information anyway, so why make them fill out a separate form?

2.   Reassure shoppers about security and privacy. Have a security/privacy policy on your site, ensure checkout pages are secure and make security icons very visible

3.   Make the “Add to Cart” button large and obvious. The same goes for other important buttons such as “Checkout” and “Complete Purchase.”

4.   Have as few checkout steps as possible. The fewer steps, the easier it is for shoppers to complete a purchase.

5.   Give shoppers a reason to buy from you. Make special offers (such as free shipping) very visible, especially on shopping cart and checkout pages.

To read more about these tips, click here.

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In piece of interesting commerce news, the US and China have come to an agreement that would facilitate the acquirement of tourist visas for outbound chinese tourists.  After years of negotiations the US becomes the 134th country on China’s Approved Destination Status (ADS) list.  Currently the US issues only business travel visas.

The China National Tourism Administration (CNTA) says that the agreement will provide a strong motivation for bilateral ties in such sectors as the economy, trade, and culture, as well as invigorating the tourism industry.

US Commerce Secretary Carlos Gutierrez says “the agreement will open a large and growing market for the US travel and tourism industry.”  The US Department of Commerce estimates that the number of Chines vistors would reach 579,000 annually, by 2011, up from 320,000 last year.

For more information, click here.

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Online reputation management concerns how your brand name is perceived online and in the search engine results.  With the development of Web 2.0 and social networks there is a growing need for companies to monitor what is being said about them and reacting by taking part in the conversation.  You can check out all the latest news and information on the field of online reputation management at Rep Guardian.

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Black Friday, the purported  biggest shopping day of the year, now has an online companion – Cyber Monday.  The Monday after Thanksgiving has, in recent years, been dubbed by that name due to the large amount of people going online to find great deals, just like they do when they get up at 4 am to find deals at the mall.

The Holiday shopping season always increases the amount consumers spend on others and themselves.  In the age of the internet it is no surprise that this has moved online.  e-commerce sites like Amazon and eBay are bombarded by visitors; the influx of spending even spills over into online investing with online brokers and stock picking services like Gorilla Trades.  Hopefully continued consumer spending can help boost the overall economy at least a little bit.

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